Plague masks and ambisexual witches: Sleep No More’s immersive experience leaves behind endless gimmicky imitations
The Guardian -

Punchdrunk’s revolutionary theater piece is no more after over a decade in New York. Now we’re drowning in structured funThe “immersive experience” is one of the defining scams of our young century, in which the content-hungry and reality-starved will pay good money to take selfies in a ball pit, or pretend to be locked in a room by an MFA candidate in a top hat.To be “immersed” means to be inside of something, but buildings already accomplish that, so we now understand “immersive” to mean a...

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