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  • EU threatens to suspend TikTok Lite app's 'addictive' rewards

    The EU on Monday launched a probe into TikTok's spinoff Lite app and threatened to suspend an addictive feature on it that rewards users for watching and liking videos, amid child-safety concerns.TikTok Lite arrived in France and Spain in March allowing users aged 18 and over to earn points that can be exchanged for goods like vouchers or gift cards through the app's rewards programme.The European Commission said in a statement it has concerns about the app's risks of serious damage for the...

  • TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye

    The EU has effectively vanquished a TikTok feature that Europe’s digital commissioner described as “toxic” and “addictive as cigarettes.” Owner ByteDance said on Wednesday that TikTok Lite’s reward-to-watch feature would be suspended. It’s been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platform’s US operations or face a ban. TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking...

  • TikTok reward-to-watch feature suspended after EU threats to block it

    Service suspended in France and Spain amid safety and addiction concerns among children, in first use of new digital lawsA TikTok service offering rewards such as gift vouchers for watching videos has been suspended by the company shortly after the EU threatened to block it amid fears of addiction among children.On Monday the digital commissioner, Thierry Breton, said the Chinese-owned video-sharing platform had “failed to prove” the feature on TikTok Lite, which launched recently in France and...