Brands Launch Eclipse-Inspired Deals to Outshine Competitors
PYMNTS.com - 2024-04-06T08:00:13.000Z

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination. Take, for instance, Krispy Kreme. Through Monday (April 8), the day of the eclipse itself, the sweet treats brand is offering a themed doughnut made with Oreo. (Get it? The dark […]

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- 2024-04-17T01:28:51.000Z
Students launch balloon to capture eclipse on camera
HAZLETON AREA, LUZERNE COUNTY (WBRE/WYOU) — 28/22 News attended an eclipse watch party at the Hazleton Area High School. Next to the tennis courts were about 100 or so people gathered with their eyes on the sky. Greg Mourik, a science teacher at the Hazleton area high school organized the eclipse watch party which had []
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- 2024-04-08T22:47:05.000Z
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK. What's less clear is how brands can enter into this space authentically, and how creators can leverage their influence in a way that's economically viable...
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- 2024-04-10T20:40:46.000Z

In related news

Love Island: All Stars winner Molly Smith launches new fitness plan in latest career move after signing a range of lucrative brand deals

Students launch balloon to capture eclipse on camera

How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands