Percival's Latest Drop Looks Like an Endless European Summer
GQ -

On certain corners of the internet, the highly-specific notion of “Brits abroad” is perennial meme fodder. But by making it the focus of its spring-summer collection, Percival is determined to redeem its home country—and if any brand is up to the task, the celebrity-favorite British label is it. For those who don't spend a concerning amount of time on TikTok, the “Brits abroad” meme involves poking fun at UK tourists bringing a particular, ahem, charm to their sunnier European neighbors,...

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