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    Over 54 brands presented new watches—or novelties, as we call them in watch world—this week at Watches & Wonders 2024. The tradeshow is by far the biggest event on the horological calendar—the place where virtually every major watchmaker unveils almost everything they plan on rolling out over the year ahead. GQ’s Cam Wolf and British GQ’s Mike Christensen spent the last few days ping-ponging back and forth through Geneva’s sprawling Palexpo convention center to try on hundreds of new releases...

  • Watches & Wonders 2024: The Best New Watches (and Merch!) from Rolex, TAG Heuer, Cartier, and More

    Yesterday was the first day of Watches & Wonders, the industry’s largest trade show that brings an avalanche of new releases. I got to touch and feel plenty of them over my six appointments—including the Rolex novelties, a Cartier that tells time in reverse, and an IWC that will stay accurate for the next 45 million years. Here’s my full rundown of the day, including my favorite pieces from each maker and the best free souvenirs I got to bring home with me. 11:15 a.m. – Rolex The booth: A...

  • The 2024 Watches & Wonders Fantasy Draft

    Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here. I’m still coming down from my annual bout of Watch & Wonders fever. The only cure, naturally, is more watches. So this week, I orchestrated a meeting with three other Watch Illuminati members to conduct a draft of the very best pieces that debuted during the fair. I could have made this super straightforward—a simple selection of our favorite watches—but...