How brands are using gaming personas to reach players effectively
Digiday -

Jordan Shlachter, head of measurement and insights, Activision Blizzard Media With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audience beyond the traditional gamers marketers might initially consider. Only 42% of video game players categorize or label themselves as gamers, while 44% do not identify as gamers […]

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