Athletic Brewing’s CMO on Famous Faces, Free Brews and Fierce Competition
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Head into a nightclub, belly up to the bar and order an Athletic—making note of this fast-growing brand’s non-alcoholic status is entirely optional. For a recent promotion, Athletic Brewing bought the first round for parched Americans, stepping up its efforts in the on-premise space shortly after overtaking behemoths Heineken and Budweiser as the top-selling booze-free beer in the country’s supermarkets, with 19% market share, per NielsenIQ. While executives are still tallying results from...

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