vivo unveils BlueImage branding for its camera tech, likely to debut with the vivo X100 Ultra
GSMArena -

vivo unveiled "BlueImage" brand today, which will encompass the imaging technology that it is developing and is likely to make its debut with the upcoming vivo X100 Ultra. "Blue" is used in a lot of vivo branding, a cheeky nod at the "Blue Factory" nickname that is used in certain circles. More details will follow soon (likely as the launch of the Ultra nears), but BlueImage will include technologies like the V-series of imaging chips. The first one was introduced in late 2021 and the latest,...

In related news

  • vivo X100 Ultra gets certified ahead of possible May unveiling

    vivo's upcoming X100 Ultra will be "a professional camera that can make calls" according to a company exec, and it's expected to make its debut next month alongside the X100s, thus completing the X100 flagship series that also contains the already official X100 and X100 Pro. As we are getting closer to its launch, the X100 Ultra was purportedly certified in China by 3C, with the model number V2366GA, according to the prolific Weibo leaker known as Digital Chat Station. vivo X100 Pro There...
  • vivo X100 Ultra and X100s appear in first official image

    The vivo X100 Pro arrived with a one-of-a-kind imaging experience, and we certainly loved what the company did with the phone that was launched in November 2023. Now, the company is working on two more X100 variants, each slightly different on its own. A vivo X100 Ultra is on its way, as well as a vivo X100s, according to an official teaser shared widely on social media in China. The Ultra will bring a new camera alignment for the triple shooters, while the 100s will borrow the same design as...
  • vivo Y200i unveiled: Snapdragon 4 Gen 2, 50MP camera, and 120Hz screen

    After launching the Y200 and Y200e, vivo has added a third member to the lineup, dubbed Y200i. The vivo Y200i is powered by the Snapdragon 4 Gen 2 SoC and sports a 6.72" 120Hz FullHD+ LCD of 1,000 nits peak brightness. It runs Android 14-based OriginOS 4 out of the box and comes with up to 12GB of LPDDR4X RAM and 512GB of UFS 2.2 storage. The Y200i packs a 6,000 mAh battery under the hood with 44W charging support and features three cameras - 50MP primary, 2MP depth, and 8MP selfie. The...