In related news

  • The 27 Best New Watches from Watches & Wonders 2024: Rolex, Cartier, Hublot, and More

    Over 54 brands presented new watches—or novelties, as we call them in watch world—this week at Watches & Wonders 2024. The tradeshow is by far the biggest event on the horological calendar—the place where virtually every major watchmaker unveils almost everything they plan on rolling out over the year ahead. GQ’s Cam Wolf and British GQ’s Mike Christensen spent the last few days ping-ponging back and forth through Geneva’s sprawling Palexpo convention center to try on hundreds of new releases...

  • Watches & Wonders 2024: The Best New Watches (and Merch!) from Rolex, TAG Heuer, Cartier, and More

    Yesterday was the first day of Watches & Wonders, the industry’s largest trade show that brings an avalanche of new releases. I got to touch and feel plenty of them over my six appointments—including the Rolex novelties, a Cartier that tells time in reverse, and an IWC that will stay accurate for the next 45 million years. Here’s my full rundown of the day, including my favorite pieces from each maker and the best free souvenirs I got to bring home with me. 11:15 a.m. – Rolex The booth: A...

  • 23 Things I Saw at Watches & Wonders 2024 That Made Me Super Excited

    The general consensus inside the Palexpo—the vast, windowless venue for Watches & Wonders—was that this was a much less thrilling fair than usual. In conversations with others on the ground in Geneva, what I heard most consistently was that the releases weren’t all that exciting, and were at times even disappointing. The takeaway was that this was a slow and relatively down week for an industry that’s been on a heater for a few years now. I’ll admit that the vibes felt better last year....