Weight Watchers Brand Ambassador Kate Hudson Swears WW Is 'Not a Diet, It’s Really a Lifestyle'
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Last month, Kate Hudson announced she was the latest brand ambassador for “WW,” which Weight Watchers now calls itself after rebranding in an attempt to appeal to the wellness craze. Naturally, the announcement was met with criticism that questioned Hudson’s new role as well as the validity of the organization’s rebrand; WW still markets itself as “the global leader in weight management,” implying that despite a new moniker, it is still a system for counting calories and weight loss.

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