YouTube is experimenting with showing ads when you pause a video
TechSpot - 2024-04-30T15:18:00.000Z

Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be justRead Entire Article

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CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

Roku to start showing video ads on its home screen, to be a bit less intrusive though