Why WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
Adweek -

Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its bundle alongside Disney. However, the company also made one thing particularly clear: After a writers' strike and a complex merger, WBD's full potential is finally becoming apparent. In particular, the media company unveiled one of the strongest slates of content of any television network or...

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