From AdWorld.ie
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Jane Madden Appointed as MD of Forsman & Bodenfors Dublin
Jane Madden has been appointed as the new managing director Forsman & Bodenfors Dublin. She will also remain on as interim strategy director with the agency formerly known as In the Company of Huskies. In her new role, Madden will report into CEO of the Dublin office,Jonathan Forrest. Madden has over 25 years experience in […]
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Out \ Look: From Darkness into Light
For events OOH is the ultimate marketing channel and can be relevant to multiple factors including live time, location, and weather data to add resonance and increase the likelihood of capturing coveted consumer attention
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Opinion: How to Leave Limboland
With continued uncertainty, political leaders have a challenging job to re-connect with the Irish public to reassure them that there is a plan, writes Finian Murphy. In Core’s Consumer Mindset report, Naomi Staff wrote about society being in “limbo land,” and the data in our latest report for April report would suggest, this still holds […]
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The Plant-It Food Co Wins €160,000 Brand Development Award
The Plant-It Food Co. has been named the winner of the Love Irish Food Brand Development Award for 2024 with a prize worth in excess of €160,000. The award is run in partnership with OOH company Global, and is supported by Checkout Magazine as trade media partner, Owensddb for creative content and Marketing Network for […]
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IAPI Announce Recipients for the 2024 Female Futures Fund Programme
IAPI has announced the names of this year’s recipients of the Female Futures Fund Programme. Now in its fifth year, the Female Futures Fund Programme is dedicated to nurturing, retaining, and propelling outstanding female talent within the advertising, media, and communications industry into leadership roles and is sponsored by Diageo. The recipients will participate in […]
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Opinion: What It Feels Like to be 50 and in Marketing
In an industry that is overwhelmingly dominated by 20 and 30 year olds, Rachel Costello, who is now in her 50s, writes that experience still counts for a lot. Well, to start with, I don’t feel like I am fifty other than in the body. I still view the world through the eyes of a […]