From DW

  • Disney Touts Scale, Sports and Storytelling at Upfront

    In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney's president of global advertising, said that one in two people worldwide now connect with a Disney property every day. Ferro also shared new Nielsen findings released earlier that day, which stated that Disney had the highest share of total TV usage of any media...

  • The Bumble Fumble: Weaponizing Versus Witnessing Consumer Insights

    Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. They stripped their Instagram of old posts, many of memes and models wearing T-shirts that read "Exhausted." The teaser was interesting; a dating app leaning into how tired its audience is in a cheeky way. We waited to see where it went.

  • How Swehl Is Capitalizing on the Molly Baz Billboard Controversy

    If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over Times Square. Since then, people across TikTok and the media have sounded off on the ad. The cause for furor? Not long after its debut, OOH owner Clear Channel Outdoor flagged the ad for review, saying the imagery violated...

  • Personalized Fitness: iFit Pioneers AI-Powered Workouts

    Working out can be a challenge for many reasons, from lack of time to difficulty in finding a workout routine. We all find different ways to stay active, and iFit understands that, with software that adapts to individual needs. iFit Health & Fitness is a fitness and workout app that caters to a thriving community of millions of members worldwide. At the heart of iFit's offerings are its renowned brands—NordicTrack, ProForm and Freemotion—each powered by the iFit intelligent fitness platform. ...

  • Exclusive: Disney Ads Boss Rita Ferro Gets Animated in Family Guy Upfront Clip

    Disney's ad sales chief has never been so animated about the company's upfront offerings. To kick off Disney's May 14 upfront week event from the North Javits Center, Rita Ferro, the company's head of global advertising, became the latest member of the Griffin family. The event's video intro, which puts Ferro in the world of Family Guy, was produced by the team behind the show, with creator and star Seth MacFarlane voicing Peter and Brian, while Richard Appel, one of the executive...

  • Inside Amazon’s Star-Studded First Upfront Week Event

    Today, Amazon hosted its first upfront week event. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its extended media and streaming offerings, including Prime Video, Prime Video Sports, Twitch, Amazon Music and Freevee, as it competes for traditional TV dollars. ...

  • Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys

    Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business. According to the company's most recent earnings report, advertising and media through Expedia Group Media Solutions accounted for $145 million in revenue in the first quarter, up from $99 million in Q1 of 2023. "We can appeal to—especially with audience extension—anybody that's going...

  • Longtime Condé Nast Chief Revenue Officer Steps Down

    Condé Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Condé Nast as the sales director for beauty at Jane magazine in 2005, has served as the media company's chief revenue officer since 2019. She is the first woman to have held that role at Condé Nast. She will remain with Condé Nast through the summer as she transitions out of the organization and has no...

  • ABC Sees ‘High Potential’ in Fall Lineup

    Leave it to Kaitlin Olson to bring some Philly sunshine to ABC's fall schedule. The star of FX's long-running comedy It's Always Sunny in Philadelphia will dabble in detective work via High Potential, a new procedural from prolific TV creator Drew Goddard that's one of two fall dramas that ABC announced during TV upfront week. Olson plays single mom Morgan who puts her "north of 160" IQ to use by partnering with Daniel Sunjata's veteran investigator to crack tough-to-solve cases. Just...

  • Sony generated $2.5bn from recorded music and publishing in calendar Q1 2024, up 14.7% YoY

    Sony's corporate music division posted annual revenues of nearly $11 billion in the 12 months to end of March Source

  • The Band Camino Unveil Surprise New EP 'Bruises'

    Nashville-based trio, The Band CAMINO (comprised of Jeffery Jordan, Spencer Stewart, and Garrison Burgess) have announced their surprise new Bruises EP, arriving Friday, May 17 via Elektra. Furthermore, the trio have also announced The Taking Shape Tour, which will see the band headlining shows across the U.S. this summer with direct support from Knox.

  • Downtown Music launches Downtown Royalties & Financial Services division, led by Curve founder Tom Allen

    Tom Allen has been appointed President of Downtown Royalties & Financial Services Source