From Digiday
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Inside X’s latest, desperate attempt to beguile advertisers
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform's pitch deck.
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Meta AI rolls out several enhancements across apps and websites with its newest Llama 3
Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.
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Industry flirts with making the Possible conference a must-attend tentpole event
Can Beyond Ordinary Events establish the Miami-hosted POSSIBLE as a rival to Cannes, CES and Dmexco?
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As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA's star athletes are its greatest marketing asset.
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Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
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Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
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Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
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Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
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Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB).
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Walmart rolls out a self-serve, supplier-driven insights connectors
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company's CRO Seth Dallaire.
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Meta’s Threads expected to have ads this year
The move would make Threads Meta's latest bit of ad real estate venue just over a year after its launch.
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With a new ‘answer engine,’ Brave browser adds another generative AI tool for search
The privacy focused browser’s new tool is the latest to offer a synthesized summary for queries using its independent index.