From Digiday
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‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives
Vodafone is working with Adform in its search for alternatives to third-party cookies.
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CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
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How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2
Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path?
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Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
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PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
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The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
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Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Thirds-party partnerships take center stage as the 2024 NewFronts kick off.
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NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
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Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
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How Nuuly plans to retain customer subscriptions, data after its first growth spurt
On this episode of the Digiday Podcast, we caught up with a Nuuly exec to talk about the company's profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way.
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The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times' sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
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Walmart y Roblox se asocian para hacer realidad el comercio electrónico virtual
Desde hoy, Walmart puede vender productos físicos directamente a los usuarios que están dentro de Roblox. La introducción del comercio electrónico en la vida real podría marcar un antes y un después en las ambiciones de la empresa de convertirse en un destino global para la vida virtual. La experiencia de comercio electrónico de Walmart […]