2000 ad articles
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Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools
Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads. But there was a lot, a lot of ad news announced and I will try to cover just the search stuff real quick for you all.This is all summed up nicely in this Search Engine Land post and by Google in...
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Apple’s Creativity Lauded With D&AD Black Pencil Win Despite Recent Ad Backlash
Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system—one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London Wednesday for the design of its visionOS for Vision Pro. In total, D&AD awarded four Black Pencils, which industry judges famously reserve for “truly groundbreaking work,”...
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Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News
We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt