Advertising revenue articles
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Amazon’s advertising revenue jumps 24% in first quarter
Amazon reported another big jump in its advertising business, and has emerged as a key player in the digital ad market.
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Earnings call: Meta’s Ad Revenue Hits $35.6B, emphasizes role of AI in advertising
The rise in the price of ads was driven by advertiser demand and was partially offset by impression growth from lower monetizing regions/surfaces (devices used to consume content).
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Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.