Digiday programmatic marketing summit articles
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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.
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Small-market Jose vs. big-market Francisco: Crowquill
Lindor wanted to be shown the money while Ramirez wanted to stay in Cleveland.
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6 ways to use generative AI for your marketing by Digital Marketing Depot
Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.