Digiday+ articles
-
Digiday+ Research: How advertisers are approaching spend in the upfront market
Digiday+ Research surveyed brand, retailer and agency professionals earlier in the second quarter to get an idea of how marketers plan to spend during this year's upfront.
-
Digiday+ Research: Influencers see more Instagram engagement with still images than Reels
When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
-
Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners
This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice […]