Digiday+ future of tv briefing articles
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Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.
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Will AI dream up the hit TV shows of the future?
Television production firms admit they are already using AI to come up with new programme ideas.
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Future of Serie A on US TV up in the air after decision delayed
Italy's Serie A season wraps up on May 26, and it'll also mark the end of the three-year US media rights deal with CBS Sports and Paramount+. Normally that wouldn't be an issue because leagues often announce the renewal of rights or a new broadcaster several months before a new season begins. However, sources have Italy’s Serie A season wraps up on May 26, and it’ll also mark the end of the three-year US media rights deal with CBS Sports and Paramount+. Normally that wouldn’t be an issue...