Disney channel articles
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14 Highly Uncomfortable Facts About Walt Disney
Would a so-called ‘sexist’ marry one of his employees? Checkmate, haters
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Brands are rethinking their CTV strategies as the channel matures
Chance Johnson, Chief Commercial Officer, Nexxen CTV has been a driving force in the media and advertising industries for years, but the conversation has shifted as challenges and barriers have eased. Recently, CTV has become less of a gamble for both broadcasters and brands. In the past, concerns about quality inventory, audience reach and content […]
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Disney Touts Scale, Sports and Storytelling at Upfront
In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney's president of global advertising, said that one in two people worldwide now connect with a Disney property every day. Ferro also shared new Nielsen findings released earlier that day, which stated that Disney had the highest share of total TV usage of any media...