Ipsos articles
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JCDecaux's Metro Audience Measurement gains validation from Ipsos
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
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Ipsos Earth Day Report 2024 - NZ edition
Climate change: as the world heats up, willingness to act is falling. Ipsos releases a 33-country study as part of Earth Day, looking at how attitudes to climate change are changing.
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Most Americans see TikTok as a Chinese influence tool, Reuters/Ipsos poll finds
A majority of Americans believe that China uses TikTok to shape U.S. public opinion, according to a Reuters/Ipsos poll conducted as Washington moves closer to potentially banning the Chinese-owned short-video app. Some 58% of respondents to the two-day poll, which closed on Tuesday, agreed with a statement that the Chinese government uses TikTok, which is owned by China's ByteDance, to influence American public opinion. Some 13% disagreed, and the rest were unsure or didn't answer the...