It firms articles
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Offline stores are trending as new set of D2C firms emerge
Several new direct to consumer (D2C) companies are taking the offline route much earlier than their predecessors, as they look to deleverage from third-party platforms and access a larger consumer base quickly.This shift, as seen in Snitch and Newme in the fast fashion space, Solethreads and Neeman’s in the footwear segment, quick-service restaurant startup Boba Bhai, luggage brand Mokobara and beauty brand Pilgrim, contrasts with the strategies of some of the mature brands such as Mamaearth,...
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Key changes at Wipro; CCI on digital firms’ ‘opaque’ algorithms
IT services company Wipro is undergoing more changes under new CEO Srinivas Pallia. More on this on today’s ETtech Top 5.Also in the letter:■ CCI to boost manpower■ OpenAI vs Scarlett Johansson■ Sops under new EV policyWipro sees more top-deck changes under CEO Pallia's watch 110307794Wipro CEO Srinivas Pallia IT major Wipro, which has seen a management reshuffle under new chief executive Srinivas Pallia, announced more organisational changes last week.What’s happening: As per an email...
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OpenAI, Google among firms committing to AI safety framework
Over a dozen global tech companies, including OpenAI, Amazon, Microsoft and Google DeepMind, have committed to setting out AI safety frameworks to mitigate or prevent harm from the technology. The companies have agreed that under extreme circumstances wherein these risks cannot be adequately mitigated, they will “not develop or deploy a model or system at […]