Ipp media articles
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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.
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TikTok fears point to larger problem: Poor media literacy in the social media age
FEATURE (THE CONVERSATION) — The U.S. government moved closer to banning the video social media app TikTok on Apr. 23 after the Senate approved a $95 billion foreign aid bill. The bill includes a provision to force ByteDance, the Chinese company that owns TikTok, to either sell its American holdings to a U.S. company or […]