Make it - food articles
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Impossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’
With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding “food tech” origin story. But as it turns out, the positioning fell flat with consumers, contributing to a two-year decline in sales as recently reported in Good Food Institute’s State of the Industry report. Impossible Foods, continuing its bid to win over flexitarians and broaden its audience, wants to shed that science fictionesque label via a...
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Food crazes make me want to roll my eyes. But first, pass me a crookie
History is littered with food fads, from pineapples to ‘poultry mania’ – and now, anything involving croissant doughParisians can be unforgivingly critical of each other where food fads are concerned. “It is a fashion, a madness,” said one Françoise d’Aubigné, when her social circle became dribblingly obsessed with the Next Big Thing. “The anxiety to eat them, the pleasure of having eaten them and the desire to eat them again” were all that anybody was talking about, she said. She clearly found...
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Eating light: Finnish startup begins making food ‘from air and solar power’
Maker hopes solein, protein grown with CO2 and electricity, will cut environmental impact of farmingNothing appears remarkable about a dish of fresh ravioli made with solein. It looks and tastes the same as normal pasta.But the origins of the proteins which give it its full-bodied flavour are extraordinary: they come from Europe’s first factory dedicated to making human food from electricity and air. Continue reading