Media & entertainment articles
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Paris Hilton is a stunner in head-to-toe pink as she joins 11:11 Media co-founder Bruce Gersh at the 2024 Variety Entertainment Marketing Summit to talk media company's new projects
Paris Hilton wowed in head-to-toe pink as she attended the 2024 Variety Entertainment Marketing Summit at The Beverly Hilton hotel in Beverly Hills on Wednesday.
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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.