Newfronts articles
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Google unveils DV360 updates at NewFront 2024
These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.
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Peacock Raises Prices as NewFronts Get Underway
Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt—with a price increase. Top line Beginning in July, the price of Peacock Premium, its ad-supported tier, will go up by $2 to $7.99/mo. The ad-free version, Premium Plus, will also see a $2 bump to $13.99/mo. With the news, Peacock's annual plans come in at $79.99 for Premium and $139.99 for Premium Plus. Between the lines According to Peacock, the change will be effective...
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TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok wants to lock in premium budgets and compete for TV dollars with new programming and measurement offerings. The social giant, which is announcing the initiatives today at its NewFronts presentation in New York, is expanding its slate of programming within its TikTok Pulse product, which lets brands target the top 4% of trending videos and offers placements against videos from premium publishers. TikTok also announced partnerships with iSpot.tv and Nielsen One Ads so that...