Retail media advertising articles
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T-Mobile Advertising Solutions Launches Retail Media Network in NewFronts Debut
T-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The company kicked off its announcement of broader T-Mobile Advertising offerings at Moonlight Studios in New York by declaring that it is starting a retail media network within its more than 11,000 T-Mobile and Metro by T-Mobile locations throughout the U.S. The upwards of 20,000 retail media screens...
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Out \ Look: Retail and Media Drives 20% OOH Q1 Growth
The significant uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the best start to a year for the sector for some years.
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Synthetic opioids previously linked to UK deaths are being ‘advertised for sale on social media’
Suppliers boast to undercover reporters about promoting illegal nitazenes, on SoundCloud and XLethal synthetic opioids linked to more than two deaths a week in the UK have been advertised for sale in thousands of posts on social media, an investigation has found.Suppliers boasted to undercover BBC reporters posing as dealers about how easy it was to use social media to promote nitazenes, an illegal group of drugs several times more powerful than heroin. Continue reading