Retail and consumer industry articles
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Retail sales weak as consumers tighten belts further
Shoppers had a more subdued month for retail spending in March after Taylor Swift concerts drove a flurry of sales activity in departments stores and the like in February. Retail sales slid 0.4 per cent in March, which followed a 0.2 per cent rise in February, and one per cent lift in January. The modest […]
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Brave Commerce: Centering the Consumer in the CPG Industry
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. Kigel reflects on his transition from the consumer side back to the brand side. One key theme throughout the interview is the emphasis on understanding and meeting the needs of consumers, which ultimately is...
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Low-Income Consumers Choose Retailers Over D2C When Shopping Online
When low-income shoppers tap digital channels, they prefer to shop with retailers rather than going straight to brands’ eCommerce shops, trusting stores to offer them the best price. By the Numbers The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” which drew from a survey of more than […]