Tapas media articles
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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.
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Houston Public Media
Tamar Price is an executive producer focused on bringing unique and diverse stories to the forefront. Her background in production and digital content marketing has served her efforts in print and digital media, ad agency production, and the development of cultural art initiatives. Her work has been distributed via PBS Digital (Dead and Buried and