Axel tischer articles
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Axel Springer to migrate some cloud applications to Microsoft's Azure
Global news publisher Axel Springer will migrate some of its cloud-based applications to Microsoft's Azure and work with the firm on bolstering its AI capabilities, the companies said on Monday, as they expanded their partnership. Axel Springer will also work with the tech giant to launch an AI-driven chat experience, which will feature content from the news publisher, the companies said. The deal will build on Axel Springers initiatives such as its AI assistant Hey_ which is powered by Azure...
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Microsoft bringing AI to advertisers, partners with Axel Springer
Microsoft Advertising, which last got a new UI and Copilot integration, has revealed updates to its advertising platform and partnerships, which focuses on using genAI for advertisers and publishers. An important addition is Copilot within the Microsoft Advertising Platform. Copilot will have features like generating ad copy and image recommendations based on website URLs, creating high-quality images with text […]
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Axel Springer and Microsoft deepen partnership in AI, Content, and Cloud Services
Axel Springer and Microsoft this week announced an expansion of their existing partnership. This multi-faceted collaboration strengthens their ties in advertising, artificial intelligence (AI), content creation, and cloud computing.