Brand safety-nsf products and consumers negative articles
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'Branded access offers' dilute parent brand via perceived lack of consumer commitment: Study
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. But such time-limited consumption may have unintended consequences for the parent brands that offer them, according to a new study co-written by a University of Illinois Urbana-Champaign expert in consumer-brand relationships.
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IAS enhances TikTok brand safety & suitability reporting
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
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Dehaat joins B2B agrifood companies in launching consumer brand
Agritech startup Dehaat has become the latest business-to-business supply chain and market linkage services provider to jump on the bandwagon of launching its own consumer brand.This comes at a time when venture capital-reliant agriculture technology startups are struggling to scale margins on mainstay business and have pared workforces to cut costs.These companies are also playing over a demand uptick among consumers who are increasingly moving from unbranded commoditised staples to branded...