Brand safety-nsf sensitive articles
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IAS enhances TikTok brand safety & suitability reporting
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
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X platform's brand safety score for advertisers hurt by error for almost 5 months
X is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four and a half months.
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Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
A Digiday+ Research survey found that marketers' X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.