Consumer articles
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Consumer Relationships Aren't Built on Financial Incentives
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers--typically because that customer actually wants to hear from the brand, and often because there
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Power restored to most after Friday outages: Consumers
In addition to a windstorm on Friday, a fire on the same afternoon at a Calhoun County electrical substation caused thousands of outages, including for about 3,400 customers in nearby Eaton County
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79% of US Consumers Are Highly Satisfied With BNPL
Split-payment or installment plans such as buy now, pay later (BNPL) enable consumers to shop more strategically, buying items one day and paying for them with a set schedule of payments over time to better manage their budgets. According to PYMNTS Intelligence’s “Divided, Not Conquered: Acquirer and Merchant Confusion Clouds Split-Payments Landscape” report, a collaboration […]