Corporate media articles

  • Fossil Consolidates Global Media With Assembly

    After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels. "This has been a big shift, Fossil svp and chief marketing officer, Lisa Marie Pillette told ADWEEK. "We have 14 owned and licensed brands under our group,...

  • The Impact of Social Media on Communication and Relationships

    Social media is one of the most talked about topics in recent years, as it has grown to the point of impacting every single aspect of our lives. Long gone are the days of social media working as just a place to chat and share pictures of your kids or cats – nowadays, we use […]

  • Soybeans, Social Media and Succession Planning

    By Dusty Sonnenberg, CCA, Field Leader, a project of the Ohio Soybean Council and Soybean Check-off You may know that Farmwithzoe is an agricultural social media influencer. You may know that Farmwithzoe shows the daily tasks of growing and marketing soybeans and corn to her 170,000 followers on Instagram, 198,000 followers on Facebook, and nearly