Data analytics articles
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Enforcement Roundup: Developments and Considerations with Data Analytics and AI
The US Department of Justice and other government enforcement agencies, such as the US Department of Health and Human Services (HHS) Office of Inspector General (OIG), are relying more and more on data analytics to drive investigations. Concurrently, tools like artificial intelligence (AI) are making huge strides in how companies respond to requests for records and data. Join us for a discussion on the overlap of data, AI, analytics, and government enforcement in the healthcare space and the...
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How to adapt your marketing for the new era of data analytics by Salesforce
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
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Google Analytics 4: enhanced user data import for audience targeting
Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.