Data management software articles
-
Google’s first-party data unification Ads Data Manager available to all
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
-
Don’t overlook the impact of AI on data management
This is the moment to get serious with your data, or you’ll miss the big wave. How AI can actually help you get it right.
-
‘We have the software to cope with rapid changes’: Tigo Energy on the distributed energy data deluge
Tigo Energy uses its ‘Predict+’ model to forecast electricity generation, as the growth in distributed energy creates a data deluge.