Digital branding articles
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Amid digital marketing changes, Ibotta turns to brand-building efforts
It's only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.
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A Concept Store Where Every Brand Is Your New Favorite Brand
& Son occupies a corner slice of New York City's SoHo district that's so neighborhood-y it barely feels like SoHo. It's an architectural liminal space framed b
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How The Jordan Brand Classic Can Further Elevate The Nike Brand
In just its second game since 2019, the Jordan Brand Classic showed it still has a coolness factor and can further boost the powerful brand that is Nike.