Gen ai articles
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How CTV Marketers Are Using Gen AI to Improve Contextual Advertising
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to gain a clearer picture of the emotional tenor of a scene. At the Possible conference in Miami, executives from CTV, marketing...
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Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting Heineken's global workforce of 2,000 staffers query structured and unstructured data, including over 8,000 files of consumer information, interviews and reports, for real-time insights. Employees can ask questions such as "How do European millennials feel about non-alcoholic beers?" or "What are...
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Google introduces AI-powered image tools in Demand Gen campaigns
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.