Google links articles

  • Google: We Need Very Few Links To Rank Pages; Links Are Less Important

    Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search "needs very few links to rank pages."Gary reportedly said, "We need very few links to rank pages Over the years we've made links less important."I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick's post where Gary did a rare reply:I shouldn't have...

  • Google: Ignore Link Spam Especially To 404 Pages

    I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count - but John Mueller from Google said it again.In a thread on X, John Mueller from Google wrote, "if the links are going to URLs that 404 on your site, they're already dropped." "They do nothing," he added, "If there's no indexable destination URL, there's no link." John then added, "I'd generally...

  • Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

    Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google said they need very few links for rankings. Google said you can ignore link spam. Google said its link best practices document is still good. Google...