March_madness articles
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How Coke Zero Hustled to Keep Up With Fans in March Madness
When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity bottled up. At the beginning of this year’s NCAA men’s and women’s March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, “Free Throw Madness.” The spot featured college fans from Tennessee, Duke (including alum and ESPN analyst Jay Williams), Connecticut, South Carolina (including graduate and...
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Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
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UConn's March Madness star Paige Bueckers goes viral for hilarious 'proud mom energy' at WNBA Draft as fans go wild for her passionate reaction to teammates getting picked
Cameras captured Bueckers as she cheered and recorded her teammates getting up on stage and welcomed into the WNBA. Fans then took to social media to appreciate her excitement.