Media-views articles
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UFC confirm date for pay-per-view card in Manchester after exciting fans with deleted social media post
The UFC’s return to England finally has an official date. Dana White recently confirmed that MMA’s premier promotion will put on a pay-per-view show in Manchester this July but stopped short of rev
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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.