Platform:homepage articles
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Research Briefing: Frequency capping matters most on streaming platforms
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
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RBI proposes draft directions for Electronic Trading Platforms
According to the new RBI draft guidelines an ETP authorization will be issued to organizations with atleast 3 years of financial trading infrastructure experience in India.
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Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.