Storytelling articles
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The Pro-Life Movement Has A Storytelling Problem
Women are drawn toward what is aspirational and beautiful, not scary stories of grueling and unfamiliar situations.
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5 tips for storytellers from the Passover Seder
The story of Exodus may be the most famous one ever told, carrying storytelling lessons for comms professionals. David Weissmann is the VP of Media Strategy at Gova10. Passover begins on Monday evening. Millions of Jews (and allies) around the world will sit down for their version of the Passover Seder. The Seder is a […]
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The Best of Bob Pool: An L.A. storytelling original
It's a risky proposition to create a "best of list" for Bob Pool stories in the Los Angeles Times. Not only are there too many to choose from — more than 4,000 — but there are few shortcuts for finding the true gems. That's because Pool hated writing for Page 1. He favored economy over length. And the headlines rarely did justice to tales he could weave way inside the old Times Valley Edition, say, on a page next to GE refrigerator ads. Readers could chuckle at one story Pool wrote for inside...