Synthetic media articles
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Synthetic opioids previously linked to UK deaths are being ‘advertised for sale on social media’
Suppliers boast to undercover reporters about promoting illegal nitazenes, on SoundCloud and XLethal synthetic opioids linked to more than two deaths a week in the UK have been advertised for sale in thousands of posts on social media, an investigation has found.Suppliers boasted to undercover BBC reporters posing as dealers about how easy it was to use social media to promote nitazenes, an illegal group of drugs several times more powerful than heroin. Continue reading
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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.