Targeting marketing articles
-
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
-
ACE Market-bound Sin-Kung targets RM26mil in proceeds from IPO
KUALA LUMPUR: Sin-Kung Logistics Bhd aims to raise RM26mil from its initial public offering (IPO) en route to a listing on the ACE Market of Bursa Malaysia.
-
LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada
LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.