Upfronts articles
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Adweek Podcast: Are TV Upfronts Still Worth It?
Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season’s schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands' time and media investment. But it's become more than jazzy PowerPoint presentations and celebrity sightings. In this episode of Yeah, That’s Probably an Ad, Europe brand editor Rebecca Stewart and...
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Disney Upfront 2024: a showcase of content and global reach
The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.
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Amazon Upfront 2024: Focus on reaching Prime Video's massive audience
Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.