Users articles

  • Microsoft is annoying users again. Here's what it could do instead

    It's tempting to believe that brute force always works.After all, wasn't much of the modern tech industry built upon the notion of moving fast and breaking things?Also: Microsoft wants to show you ads in Windows 11's Start menu. Here's how to prevent themWhen it comes to Microsoft and some of its ingrained customer-facing habits, the idea that you can simply force things on your users rarely dies.Yet the company's latest attempts seem, as often happens, to have annoyed the very people Microsoft...
  • Threads has 150 million monthly users

    Meta’s Threads app now has more than 150 million monthly users, an increase of about 20 million new users since February. Mark Zuckerberg shared the latest user numbers during Meta’’s first-quarter earnings call, saying that the app “continues to be on the trajectory that I hope to see.” The update suggests Threads is continuing to grow steadily, though at a slower rate than its initial explosive growth. The app racked up more than 100 million downloads in its first week, but later saw a...
  • It’s time to retire the term “user”

    Every Friday, Instagram chief Adam Mosseri speaks to the people. He has made a habit of hosting weekly “ask me anything” sessions on Instagram, in which followers send him questions about the app, its parent company Meta, and his own (extremely public-facing) job. When I started watching these AMA videos years ago, I liked them.…