Caitlin Clark ushers in a moonshot moment for the WNBA and women's sports
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How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men’s sports often receive brand and broadcast support based on their potential, proponents of women’s sports note that investment in their game hinges on proof of its value. This year’s NCAA Women’s Basketball Tournament—with help from Caitlin Clark and Dawn Staley—just provided its broadcasters at the Walt Disney Company and their brand partners a small forest’s worth of receipts. When the second round of the tournament aired more than a month ago, Disney’s ESPN noted its 1.4...
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Caitlin Clark is 'sole reason' women's basketball ratings skyrocketed: Dawn Staley
Caitlin Clark’s impact on the game has been well recorded over the past year as her on-court performances drew record viewers to the broadcasts
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Dawn Staley: Caitlin Clark 'sole reason' NCAA women's basketball viewership is up
After thanking Caitlin Clark following a victory over her in the national championship game earlier this month, South Carolina women’s basketball coach Dawn Staley made the case that Clark deserves first and foremost credit for exploding interest in the sport. In an interview on Bernstein & Holmes on 670 The Score in Chicago on Wednesday, Staley